All work
Tidewater Ferries
Fewer calls, calmer crossings
Sector
Transport
Year
2023
Services
Identity, signage, app
−30%
The number that moved
fewer calls to the booking line
The challenge
Half the calls to Tidewater’s booking line were people asking which pier to go to. Signs at each terminal had been added one at a time over twenty years.
The idea
Each route got a colour and a number, used everywhere from the app to the side of the boats. The app shows the next three sailings and which pier they leave from, and works offline on the boat.
The result
Calls to the booking line fell by 30% in the first year, and 60% of tickets are now bought in the app.
New business
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